The proposal is your chance to show not just what you want to create, but where you got your ideas from. I want to be able to see sketches/flat plans, links, screenshots, target audience details and research from a range of media to justify your ideas.
There must also be a clear consideration of how your textual investigation has influenced your ideas.
- Outline of your ideas for each platform
- Main influences/inspiration analysis
- Target audience
- Flat plans/mood boards/sketches
- Production outline – how are you going to create this? Remember the deadline will be 21st December for practical work.
- Release – where would this be distributed?
A proposal is the end result of the first stage of developing an idea for a media product. In order to do this, it needs to be clear and to the point, and must provide sufficient information.
A proposal document should be written in an appropriate format, showing:
- working title
- medium to be used, e.g. video, website, etc.
- intended audience
- indication of style
- summary of content
- length or size of product
Key validating questions the client or commissioner will ask about your idea are:
- Is the idea feasible?
- Is there a target audience for the product?
- Can the product be delivered on time and within budget?
The development of the proposal once it has been accepted is called a treatment. The treatment is a document that provides evidence of the costs involved in the production, the timescales involved and the crew and talent (actors) that may be used in the production.
A client or commissioner will want to see that you have thought carefully and planned efficiently before any material is recorded.
The treatment could consider:
- All the tasks that need to be completed, e.g. finding locations, finding props, finding resources
- The roles to be undertaken: the crew required, the talent needed, the support staff required.
- How to manage the team: who will lead the team, how the team will be motivated.
- Logistics: where to obtain resources, where to obtain materials.
- Clearances & Permissions, e.g. ensuring that locations will give permission for their use.
- Health & Safety: Is the location safe? Is the studio safe? Will the crew and talent be safe whilst working?
The actual content of the treatment will vary according to the product being proposed.
The treatment is a valuable document and will reassure a client that you have considered the different phases of production. Some of the elements you may find in a treatment are:
- Research: evidence of appropriate research into content, style and viability
- Draft script: a first version of the script that will be developed as the production process moves on – may consist of a story step-outline and character descriptions.
- Visuals: mood-boards, thumbnails, storyboards – a visual representation used to demonstrate how the product will look.
- Timeline: a proposed schedule for the process, showing the planning for production and post-production.
- List of contributors, e.g. cast and crew, presenters, interviewees, etc.
- Sources: details of where resources and materials can be found. This may be suppliers of tapes, props, equipment, crew or talent. It may also include details of clearances and permissions required.
- Budget: a comprehensive breakdown of the expected costs involved in producing the product.
- Contingency: a plan for making changes where necessary, e.g. what will you do if weather is too bad for filming, or a crew member does not arrive on time?