- File –> Save as…
- Type ‘yournamedraft1’ e.g. MissBrownDraft1
- Drop down menu for file type – choose JPEG
- Save them in your documents and upload to GoogleDrive
- Email it to me, I will print them in colour and mark them for next Friday.
Success criteria for front covers:
- Does your cover have a clear masthead/logo?
- Is the price appropriate for your target audience?
- Is there a clear brand identity/colour scheme?
- Is the text engaging?
- Is the image clear and does it feature direct address (the model looking at the camera/audience)?
- Have you used a range of fonts?
- Have you included all the essential conventions: barcode, slogan, price, puffs, plugs, website etc.?
- Is your target audience clear?
- Have you looked at existing magazine covers and checked that it is professional and conventional looking?
Here are some excellent links for you to look at for some great tips for magazine cover design, have a read, but also look at the magazine covers they feature – all very engaging and highly creative.
Here is a useful document to give an overview for how to define target audience
Visit these 2 websites, one for the BBC and one for ITV.
You should already be able to identity key differences in the types of institutions they are before clicking on the link, but I want you to examine the website carefully and discuss:
- target audience
- institutional values and ideologies
- how the websites attempt to engage the audience?
Now visit: http://www.fox.com/
What key differences or similarities can you notice here?
What do you know about the institutions that shapes your understanding of their approach to audience engagement?
“When we examine the ideology of media, we are not so much interested in the the specific activities depicted in a single newspaper, movie, or hit song, as in the broader system of meaning which these depictions are a part. For ideological analysis, the key is the fit between the images and words in a specific media text and ways of thinking about, even defining, social and cultural issues.”
Can you think of any DOMINANT IDEOLOGY examples related to this quote?
What theorists would be useful when considering this quote?
With this discussion it is crucial to think about political ideology, class, public service or commercial organisations etc. All of these elements have a huge contribution towards an institution’s ideology and value system. REMEMBER – no media text can ever be truly unbiased – so always read these with caution and think carefully about what they are promoting.
Regulation – research task – research these companies and give a recent high profile example of when they have been needed.
Group 1 – OFCOM
Group 2 – BBFC
Group 3 – ASA
Group 4 – Internet Watch Foundation
Group 6 – PCC – which is now IPSO – why the change?
Who regulates the BBC? Has this always been the case? Why?
DEBATE – should the media be regulated? What do we mean by regulation? At what point does regulation become censorship?
Consider Cohen’s theory of Moral Panics and the Effects theory.
Watch the following opening of the BBC Documentary Queer Britain and discuss the demonstration of values and ideologies – how can you relate this to institution and target audience?
It is crucial that all genre essays mention the company that was behind the film. Without this you will not be able to access the top level within the mark scheme.
Therefore I have created this worksheet to help you develop your research and awareness of institution and how significant it might be to the design and engagement with the DVD cover.