Proposal document

The proposal is your chance to show not just what you want to create, but where you got your ideas from. I want to be able to see sketches/flat plans, links, screenshots, target audience details and research from a range of media to justify your ideas.

There must also be a clear consideration of how your textual investigation has influenced your ideas.

  1. Outline of your ideas for each platform
  2. Main influences/inspiration analysis
  3. Target audience
  4. Flat plans/mood boards/sketches
  5. Production outline – how are you going to create this? Remember the deadline will be 21st December for practical work.
  6. Release – where would this be distributed?

A proposal is the end result of the first stage of developing an idea for a media product. In order to do this, it needs to be clear and to the point, and must provide sufficient information.

A proposal document should be written in an appropriate format, showing:

  • working title
  • medium to be used, e.g. video, website, etc.
  • intended audience
  • indication of style
  • summary of content
  • length or size of product

Key validating questions the client or commissioner will ask about your idea are:

  1. Is the idea feasible?
  2. Is there a target audience for the product?
  3. Can the product be delivered on time and within budget?

The development of the proposal once it has been accepted is called a treatment. The treatment is a document that provides evidence of the costs involved in the production, the timescales involved and the crew and talent (actors) that may be used in the production.

A client or commissioner will want to see that you have thought carefully and planned efficiently before any material is recorded.

The treatment could consider:

  • All the tasks that need to be completed, e.g. finding locations, finding props, finding resources
  • The roles to be undertaken: the crew required, the talent needed, the support staff required.
  • How to manage the team: who will lead the team, how the team will be motivated.
  • Logistics: where to obtain resources, where to obtain materials.
  • Clearances & Permissions, e.g. ensuring that locations will give permission for their use.
  • Health & Safety: Is the location safe? Is the studio safe? Will the crew and talent be safe whilst working?

The actual content of the treatment will vary according to the product being proposed.

The treatment is a valuable document and will reassure a client that you have considered the different phases of production. Some of the elements you may find in a treatment are:

  • Research: evidence of appropriate research into content, style and viability
  • Draft script: a first version of the script that will be developed as the production process moves on – may consist of a story step-outline and character descriptions.
  • Visuals: mood-boards, thumbnails, storyboards – a visual representation used to demonstrate how the product will look.
  • Timeline: a proposed schedule for the process, showing the planning for production and post-production.
  • List of contributors, e.g. cast and crew, presenters, interviewees, etc.
  • Sources: details of where resources and materials can be found. This may be suppliers of tapes, props, equipment, crew or talent. It may also include details of clearances and permissions required.
  • Budget: a comprehensive breakdown of the expected costs involved in producing the product.
  • Contingency: a plan for making changes where necessary, e.g. what will you do if weather is too bad for filming, or a crew member does not arrive on time?



Newspaper Ownership lesson

Today, you started some good research into ownership within the news industry. Here are a few of the links and articles that we explored.

  1. The Daily Mirror – owned by Trinity Mirror. They also own Local World – a regional news organisation which they acquired in 2015. Explore the website and look at their ‘Values’ section. Very interesting in relation to ideology.


Trinity Mirror are the company also responsible for The New Day, the newspaper which opened and closed its doors in 2016.



In 2015, Trinity Mirror acquired Local World, a regional news institution. This boosted their profits massively.



2. The Guardian

The Guardian is owned by The Guardian Media Group which is owned by The Scott Trust. Lots of useful links below.




3. The Daily Mail

Owned by DGMT who own both The Daily Mail  and The Metro






This is their media revenue. The company has other ventures in events and other areas. Therefore they are a vertically integrated company with businesses in hotel development, office interiors etc.



4. The Daily Express

Owned by Northen and Shell – however a deal is on the horizon to be bought out by Trinity Mirror – this would be VERY interesting because of the differences in their political coverage.

Have a close look at N&S website – they have some adult magazines and also are responsible for the Daily Star a newspaper well known for its very sexualised portrayal of women. What does this show us about the institutions values and ideologues?




5. The Daily Telegraph

Sir David Barclay (L) and his twin brother Sir Frederick posing after receiving their knighthoods from the Queen at Buckingham Palace

Your favourites – the Barclay Brothers own Press Holdings – who own The Daily Telegraph and other print media titles, including the magazine The Spectator. This deal was finalised in 2004. The Barclay brothers also own Littlewoods as part of their retail business. See below:



Consider which titles/companies are vertically or horizontally integrated and what impact this has on their journalism. In terms of VALUES AND IDEOLOGIES. Pay close attention to The Daily Mirror as this is your SET TEXT.

Production time

IMG_4504.JPGProduction starts today. These are the tasks you need to do and the order in which I want you to do them.

1. Moodboard

2. Research 3 relevant texts – 1 mainstream, 1 alternative and 1 other. Annotate and analyse.

3. Proposal

4. Flat plans for print and web. Storyboard and script for broadcast. Script for audio.

Moodboard 2 texts must be analysed by the end of today’s lesson.

Proposal will be completed for HW.

Success criteria magazine covers

Success criteria for front covers:

  1. Does your cover have a clear masthead/logo?
  2. Is the price appropriate for your target audience?
  3. Is there a clear brand identity/colour scheme?
  4. Is the text engaging?
  5. Is the image clear and does it feature direct address (the model looking at the camera/audience)?
  6. Have you used a range of fonts?
  7. Have you included all the essential conventions: barcode, slogan, price, puffs, plugs, website etc.?
  8. Is your target audience clear?
  9. Have you looked at existing magazine covers and checked that it is professional and conventional looking?

Here are some excellent links for you to look at for some great tips for magazine cover design, have a read, but also look at the magazine covers they feature – all very engaging and highly creative.

Magazine tips3


Magazine tips2


Magazine tips1


Magazine tips