Production Processes

So, it has been quite hard for you guys to find information about music video/television production so I have had a look to see what I can find.

Taylor Swift – Blank Space

Not entirely relevant but a noteworthy example is Swift’s 360 experience work.

“Shot with groundbreaking 360° cameras and scored with a rich audio soundtrack based on Taylor’s single ‘Blank Space’ from her new album 1989, the experience is an immersive journey with intertwined storylines, multiple rooms and dozens of hidden interactive features waiting to be unlocked and explored.”

Have a look at what the app looked like on Behance. She also talks about it in this video, with some behind the scenes stuff too:

More detail here.




Industry Research

Today, you are going to work with the people who are doing the same briefs as you – on a group Prezi.

Your Prezi needs to consider the bigger picture within the industry, and as a minimum must cover the following:

What technological/societal/cultural changes have impacted the industry?

Have there been examples where the industry has caught the headlines?

Research and find out key information about the following:

  1. Independent publisher/record label/TV production company
  2. Mainstream British publisher/record label/TV production company
  3. Mainstream American publisher/record label/TV production company

For each company that you have found you need to research:

  1. Key dates in their history

  2. Developments in the company (changes, takeovers, technological advances)

  3. Famous examples of publications/artists/programmes

  4. Links to other media companies/partnerships etc.

  5. Genre and stylistic choices

  6. Distribution methods (marketing and promotion)

  7. Profit statistics

  8. Convergence examples



Some links to help you:




Inspiration Station

In an attempt to get you to think outside of the box further and appreciate the range of music videos, magazines and TV programmes that are out there, I have trawled the internet for some (hopefully) inspiring examples.

Music Video

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Thrillist have created a list of videos from this year alone which I think are all quirky and  they are from such a plethora of genres – it is great to see such diversity of ideas and budgets!

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This video by John Mayer is a great take on green screen, not the most sophisticated but quite funny – this could definitely be achieved at school!

Studio Binder have provided an EXCELLENT run through of this year’s music video trends this is an excellent resource and shows some of the phenomenal ideas that are being poured into this amazing medium.

This post is amazing – with links to university journals on music videos and female objectification – it is definitely one you should ALL be reading regarding of the brief you have chosen.

It would be great to see you guys thinking on a deeper level with your videos, as the article says:

“More than ever, the best music videos have become the ideal form to connect with like-minded viewers. This is important for both the artist’s values, and their brand.”

Studio Binder website

Best Videos of 2017 – Digital Trends A simple and comprehensive list of some more great videos from last year. The Charli XCX – Boys video has a simple premise and I love the message here.


Reading about TV programmes or films that started as independent projects gives a great insight into the production process and shows how your ideas are similar in size at first. The video above shows Damien Chazelle’s initial short for Whiplash which was used to help source the funding for the film. It is great to see the ideas coming to life in the real thing but also interesting to see how natural and simple the initial short was. Still captivating.

Indie Wire give this short from Chazelle and others as examples in their list of independent shorts which went on to become famous features. Definitely worth a read and a watch.

I’m watching Master of None at the moment, and seeing the juxtaposition that EC was experimenting with in class today (Miss Marple and Halloween!!) made me think of an episode I watched recently. I think that MON is a great example of a TV programme for your to look at as it is very very subtle in its style and themes. As explained in this  video essay:

And how can you ignore Stranger Things? One of the most watched, talked about, award winning shows of the last 3 years. Here another good video essay, with tips on how to introduce a character:

Here we have a definitive list of the best TV pilots in the 21st century – for anyone picking the brief and not watching that much TV!

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I am by no means expecting you to remake something as high budget as Lost, but who knows what inspiration might come from these!

And finally, here from Indie Wire 5 tips for making an independent pilot – like real life actual tips! Screen Shot 2018-06-25 at 10.23.45.png


Stack Magazines have looked at independent magazines based online and have come up with a fantastic list of unconventional and interesting titles. A must read if you have chosen this brief. Screen Shot 2018-06-25 at 09.50.43.png

Some magazines are featured that I didn’t know existed and now I have found them, I’m glad they do!

Another great link here from Secret London with some unique independent magazines on various topics.

Proposal document

The proposal is your chance to show not just what you want to create, but where you got your ideas from. I want to be able to see sketches/flat plans, links, screenshots, target audience details and research from a range of media to justify your ideas.

There must also be a clear consideration of how your textual investigation has influenced your ideas.

  1. Outline of your ideas for each platform
  2. Main influences/inspiration analysis
  3. Target audience
  4. Flat plans/mood boards/sketches
  5. Production outline – how are you going to create this? Remember the deadline will be 21st December for practical work.
  6. Release – where would this be distributed?

A proposal is the end result of the first stage of developing an idea for a media product. In order to do this, it needs to be clear and to the point, and must provide sufficient information.

A proposal document should be written in an appropriate format, showing:

  • working title
  • medium to be used, e.g. video, website, etc.
  • intended audience
  • indication of style
  • summary of content
  • length or size of product

Key validating questions the client or commissioner will ask about your idea are:

  1. Is the idea feasible?
  2. Is there a target audience for the product?
  3. Can the product be delivered on time and within budget?

The development of the proposal once it has been accepted is called a treatment. The treatment is a document that provides evidence of the costs involved in the production, the timescales involved and the crew and talent (actors) that may be used in the production.

A client or commissioner will want to see that you have thought carefully and planned efficiently before any material is recorded.

The treatment could consider:

  • All the tasks that need to be completed, e.g. finding locations, finding props, finding resources
  • The roles to be undertaken: the crew required, the talent needed, the support staff required.
  • How to manage the team: who will lead the team, how the team will be motivated.
  • Logistics: where to obtain resources, where to obtain materials.
  • Clearances & Permissions, e.g. ensuring that locations will give permission for their use.
  • Health & Safety: Is the location safe? Is the studio safe? Will the crew and talent be safe whilst working?

The actual content of the treatment will vary according to the product being proposed.

The treatment is a valuable document and will reassure a client that you have considered the different phases of production. Some of the elements you may find in a treatment are:

  • Research: evidence of appropriate research into content, style and viability
  • Draft script: a first version of the script that will be developed as the production process moves on – may consist of a story step-outline and character descriptions.
  • Visuals: mood-boards, thumbnails, storyboards – a visual representation used to demonstrate how the product will look.
  • Timeline: a proposed schedule for the process, showing the planning for production and post-production.
  • List of contributors, e.g. cast and crew, presenters, interviewees, etc.
  • Sources: details of where resources and materials can be found. This may be suppliers of tapes, props, equipment, crew or talent. It may also include details of clearances and permissions required.
  • Budget: a comprehensive breakdown of the expected costs involved in producing the product.
  • Contingency: a plan for making changes where necessary, e.g. what will you do if weather is too bad for filming, or a crew member does not arrive on time?


Newspaper Ownership lesson

Today, you started some good research into ownership within the news industry. Here are a few of the links and articles that we explored.

  1. The Daily Mirror – owned by Trinity Mirror. They also own Local World – a regional news organisation which they acquired in 2015. Explore the website and look at their ‘Values’ section. Very interesting in relation to ideology.


Trinity Mirror are the company also responsible for The New Day, the newspaper which opened and closed its doors in 2016.



In 2015, Trinity Mirror acquired Local World, a regional news institution. This boosted their profits massively.



2. The Guardian

The Guardian is owned by The Guardian Media Group which is owned by The Scott Trust. Lots of useful links below.




3. The Daily Mail

Owned by DGMT who own both The Daily Mail  and The Metro






This is their media revenue. The company has other ventures in events and other areas. Therefore they are a vertically integrated company with businesses in hotel development, office interiors etc.



4. The Daily Express

Owned by Northen and Shell – however a deal is on the horizon to be bought out by Trinity Mirror – this would be VERY interesting because of the differences in their political coverage.

Have a close look at N&S website – they have some adult magazines and also are responsible for the Daily Star a newspaper well known for its very sexualised portrayal of women. What does this show us about the institutions values and ideologues?




5. The Daily Telegraph

Sir David Barclay (L) and his twin brother Sir Frederick posing after receiving their knighthoods from the Queen at Buckingham Palace

Your favourites – the Barclay Brothers own Press Holdings – who own The Daily Telegraph and other print media titles, including the magazine The Spectator. This deal was finalised in 2004. The Barclay brothers also own Littlewoods as part of their retail business. See below:



Consider which titles/companies are vertically or horizontally integrated and what impact this has on their journalism. In terms of VALUES AND IDEOLOGIES. Pay close attention to The Daily Mirror as this is your SET TEXT.

Production time

IMG_4504.JPGProduction starts today. These are the tasks you need to do and the order in which I want you to do them.

1. Moodboard

2. Research 3 relevant texts – 1 mainstream, 1 alternative and 1 other. Annotate and analyse.

3. Proposal

4. Flat plans for print and web. Storyboard and script for broadcast. Script for audio.

Moodboard 2 texts must be analysed by the end of today’s lesson.

Proposal will be completed for HW.